Privacy Policy

Effective Date: August 25, 2025

This Privacy Policy explains how Ethical Dogs International LLC (“Company,” “we,” “our,” or “us”) collects, uses, and protects your information when you use our websites, directories, and related services (the “Services”), including our primary website at puppyreports.com.

By using our Services, you agree to this Privacy Policy. If you do not agree, please discontinue use.

1. Information We Collect

We may collect the following categories of information:

  • Account Information: Name, email address, phone number, physical address, and login details when you create an account.

  • Payment Information: Processed by secure third-party providers. We do not store full payment card data.

  • Entity Information: Breeder, rescue, or rehoming details such as kennel name, website, health test documentation, contracts, and microchip data.

  • Dog & Litter Information: Breed, age, health testing status, registration status, and microchip numbers.

  • Complaints & Reviews: Submissions from buyers, rescues, or peers, including supporting evidence.

  • Technical Data: IP address, browser type, and site usage information collected automatically through cookies or similar technologies.

2. How We Use Information

We use collected information to:

  • Operate and maintain the public directory and Services.

  • Verify documents submitted by breeders, rescues, and rehomers.

  • Issue and display verification badges and complaint/review statuses.

  • Provide microchip lookup functionality.

  • Communicate with users about memberships, updates, and service notices.

  • Enforce our Terms & Conditions, resolve disputes, and maintain platform integrity.

  • Comply with legal and regulatory requirements.

3. Document Retention & Privacy

  • Verification Documents: Deleted within 30 days of submission. Only metadata (that a document was submitted) is retained for scoring.

  • Complaint Evidence: Deleted within 30 days. Only status labels (“Complaint on Record,” “Under Ethics Review,” “Resolved”) remain public.

  • Public Display of Health Records:

    • By default, health and registration documents are private for security reasons (to prevent fraud and misuse by scammers).

    • Breeders may choose to make health test results or registration information public on their listing.

    • Buyers are strongly encouraged to request copies directly and confirm results with licensed veterinarians, registries, or testing agencies.

4. Sharing of Information

We do not sell your personal information.
We may share limited information as follows:

  • Public Directory: Entity names, locations, breeds, websites, verification badge status, complaint/review summaries.

  • Microchip Lookups: Shows limited results depending on verification status.

  • Legal Compliance: Where required by law, court order, or regulatory authority.

  • Service Providers: With trusted vendors who perform services on our behalf (e.g., payment processors, hosting providers).

5. Membership & Cancellation

  • Memberships auto-renew unless canceled.

  • Members may cancel at any time, with cancellation taking effect at the end of the current billing cycle (30 days for monthly plans, or prorated period for annual plans).

  • Fees already paid are non-refundable.

6. Cookies & Tracking

We use cookies and similar technologies to improve website performance and track usage. You may disable cookies in your browser settings, but some Services may not function properly.

7. Security

We use encryption, secure hosting, and role-based access controls to protect personal information. However, no system is 100% secure, and we cannot guarantee absolute security of your data.

8. Children’s Privacy

Our Services are intended for adults (18+). We do not knowingly collect information from children under 18. If we learn we have collected such information, we will delete it promptly.

9. Jurisdiction

This Privacy Policy is governed by the laws of New Mexico, USA, without regard to conflict-of-law principles.

10. Updates

We may update this Privacy Policy at any time. Updated policies will be posted on puppyreports.com with a revised effective date. Continued use of our Services constitutes acceptance of changes.

11. Contact Us

📧 support@puppyreports.com
📬 Ethical Dogs International LLC
Albuquerque, NM, USA