Privacy Policy

PuppyReports™ collects information you provide directly, information collected automatically when you use the Services, and information from third party or public sources where permitted by law.

The information PuppyReports™ collects depends on how you use the Services.

Sensitive information warning. Users may upload veterinary records, contracts, screenshots, emails, photos, microchips, addresses, complaints, payment context, or other potentially sensitive materials. Please do not submit unnecessary sensitive personal information, identification documents, financial account numbers, or third party private data you do not have the right to share.

PuppyReports™ may collect:

• name;
• email address;
• phone number;
• mailing address;
• login credentials;
• account settings;
• membership status;
• billing related account information;
• support messages;
• communication preferences.

PuppyReports™ uses this information to create and manage accounts, provide member tools, send service communications, process support requests, manage billing, and protect account security.

If you create, claim, manage, submit, or interact with a breeder, rescue, shelter, rehomer, partner, program, or other canine related profile, PuppyReports™ may collect:

• business or organization name;
• kennel, rescue, shelter, program, or listing name;
• location;
• website and social links;
• breed focus;
• services offered;
• participation level;
• profile descriptions;
• photos or media you submit;
• documentation status categories;
• public display settings;
• membership and account status;
• other information submitted through profile or dashboard tools.

Some Entity and profile information may appear publicly on PuppyReports™ Cards, public information network records, search results, or related service pages.

Depending on the tools used, PuppyReports™ may collect information about dogs, puppies, litters, breeding programs, rescue placements, rehoming listings, or microchip related records. This may include:

• dog or puppy name;
• breed or breed mix;
• sex;
• age or date of birth;
• litter information;
• general care details;
• health document status categories;
• lineage or pedigree related information;
• microchip number if submitted;
• breeder of origin or source information if submitted;
• placement, adoption, pickup, or application related information.

Canine Traceback is based on submitted or linked information. It is not an ownership registry, legal ownership record, government registry, or guarantee of breeder origin.

Members, users, submitters, profile claimants, named entities, and authorized representatives may upload or submit documents, files, photos, screenshots, contracts, veterinary records, correction materials, response materials, Public Information links, identity materials, profile materials, or other submitted materials.

These materials may be used to:

• process member-submitted transparency information;
• display selected profile or listing information according to public display settings and PuppyReports™ policy;
• process Family Experience Reviews;
• process Canine Ethics & Puppy Mill Watch™ Concern Flags;
• process Public Information Source submissions;
• support response, correction, source-update, profile-mismatch, restriction-review, or legal-status review requests;
• support account integrity, data integrity, duplicate detection, Trust & Safety, abuse prevention, and audit records;
• maintain records required for legal, safety, billing, dispute, operational, or compliance purposes.

Private submitted-material files are not automatically displayed publicly.

Certain submitted-material categories, status labels, summaries, public-display selections, Public Information Source categories, or profile materials may appear publicly according to PuppyReports™ policy and user/entity display settings.

Do not submit unnecessary sensitive personal information, identification documents, financial account numbers, minors’ information, private third-party information, or materials you do not have the right to share.

When you submit or interact with a Family Experience Review, PuppyReports™ may collect:

• user ID;
• name or display name supplied by the user;
• email address;
• email confirmation status;
• phone number if provided;
• account status;
• relationship category;
• structured experience labels;
• review text or selected review fields;
• submitted materials voluntarily attached;
• related application, placement, pickup, adoption, purchase, reservation, contract, or PuppyReports™ process information;
• submission date;
• IP address, device metadata, and technical abuse-prevention signals;
• acknowledgment records and accepted policy versions;
• correspondence related to the submission.

Family Experience Reviews are separate from Canine Ethics & Puppy Mill Watch™ Concern Flags.

Reviewer direct contact information is not publicly displayed.

A Family Experience Review may appear publicly according to PuppyReports™ policy, but PuppyReports™ does not publicly display the reviewer’s direct email address, telephone number, home address, IP address, device identifiers, or similar private technical identifiers.

PuppyReports™ may privately share reviewer identity, relationship category, review information, submitted materials, and related submission information with the named entity, authorized representative, legal process recipient, or appropriate party when needed for review, response, safety, legal compliance, dispute handling, abuse prevention, or other purposes described in this Privacy Policy, the Terms & Conditions, submission acknowledgments, and platform policy.

When someone submits a Canine Ethics & Puppy Mill Watch™ Concern Flag, community-submitted flag, Public Information Source submission, correction request, profile mismatch request, source update, restriction review request, legal-status review request, or related response, PuppyReports™ may collect:

• user ID;
• submitter name or display name supplied by the user;
• email address;
• email confirmation status;
• phone number if provided;
• account status;
• structured relationship label;
• source class;
• named entity, program, listing, dog, puppy, litter, profile, or related record;
• entity ID, profile ID, submission ID, Concern Flag ID, Public Information Source ID, notification ID, and related identifiers where applicable;
• category selections;
• submitted statement, selected fields, or brief context;
• submitted materials voluntarily attached;
• Public Information links or materials if submitted;
• submission date;
• status information;
• IP address, device metadata, and technical abuse-prevention signals;
• acknowledgment records and accepted policy versions;
• correspondence related to the submission.

Concern Flags may come from user opinions, user experiences, community submissions, submitted materials, Family Experience Reviews, Public Information sources, agency sources, court or legal sources, media sources, watchdog sources, public websites, public listings, or other sources reviewed under PuppyReports™ policy.

Concern Flags are displayed for informational purposes only. They are not written by PuppyReports™ unless expressly stated. They are not PuppyReports™ findings, ratings, scores, legal conclusions, certifications, background checks, screening results, consumer reports, inspections, government determinations, court findings, licensing decisions, criminal findings, regulatory findings, or PuppyReports™ opinions.

A Concern Flag does not mean PuppyReports™ has determined that any person, breeder, rescue, shelter, seller, program, organization, or listing is a puppy mill, violated the law, mistreated animals, acted unethically, breached a contract, committed fraud, or did anything wrong.

Reporter and submitter direct contact information is not publicly displayed on a PuppyReports™ Card.

PuppyReports™ may privately share reporter identity, relationship category, submission information, submitted materials, and related records with the named entity, authorized representative, legal process recipient, or appropriate party when needed for review, response, safety, legal compliance, dispute handling, abuse prevention, or other purposes described in this Privacy Policy, the Terms & Conditions, submission acknowledgments, and platform policy.

When a named entity, profile claimant, member, program, authorized representative, or other claimant responds to a Family Experience Review, Canine Ethics & Puppy Mill Watch™ Concern Flag, Public Information Source, profile mismatch, correction request, source update, restriction review request, legal-status review request, or related record, PuppyReports™ may collect:

• responding account identity;
• claimant user ID;
• entity ID;
• profile ID;
• member ID if any;
• verified profile claim ID;
• claimant name;
• claimant role or authority;
• kennel, business, rescue, shelter, program, or listing name;
• email address;
• phone number;
• city, state/region, country, and address if submitted or needed for matching;
• website, social profile, license number, registration number, USDA number, or other association information if submitted;
• membership status or participation level;
• selected response labels or correction labels;
• written context submitted;
• submitted materials voluntarily uploaded;
• correction materials;
• profile mismatch information;
• source update information;
• legal-status or restriction-review information;
• submission date;
• IP address, device metadata, and technical abuse-prevention signals;
• acknowledgment records and accepted policy versions;
• correspondence with PuppyReports™;
• internal processing notes;
• audit-log records.

Entity response materials are not automatically published publicly.

PuppyReports™ may display a neutral status label, response-on-file label, correction status, source-update status, association-disputed status, legal-status-review status, or other structured public label according to PuppyReports™ policy.

Basic response access, correction requests, profile mismatch requests, source updates, restriction-review requests, and legal-status review requests do not require paid membership.

Paid membership may provide dashboard convenience, document organization, profile-management tools, storage, saved materials, status tracking, account support, member-managed profile context, and other membership features. Paid membership does not change Concern Flag or Review publication criteria, correction standards, restriction standards, removal standards, source-class labels, response labels, public display decisions, moderation treatment, or outcomes.

When a family submits an application, inquiry, or contact form through PuppyReports™, PuppyReports™ may collect:

• family name;
• email address;
• phone number;
• location;
• household or placement related information submitted by the family;
• dog, puppy, litter, breed, or listing interest;
• optional message or context;
• acknowledgement records;
• submission date;
• technical anti-abuse signals.

Application or inquiry information may be shared with the named Entity for the purpose of responding to the inquiry, application, placement discussion, or related communication.

PuppyReports™ does not publish application content publicly.

PuppyReports™ does not sell family application contact information.

Submitting an application or inquiry does not guarantee a response, placement, sale, adoption, reservation, or approval.

When you use PuppyReports™, PuppyReports™ may automatically collect technical and usage information, including:

• IP address;
• browser type;
• device type;
• operating system;
• pages viewed;
• links clicked;
• referring page;
• approximate location derived from IP address;
• session activity;
• cookies or similar technologies;
• login activity;
• form submission activity;
• error logs;
• security and anti-abuse signals.

PuppyReports™ uses this information to operate the Services, maintain security, prevent abuse, understand service use, improve functionality, and troubleshoot problems.

PuppyReports™ may use cookies and similar technologies to:

• keep users signed in;
• support account security;
• remember preferences;
• analyze aggregate usage;
• improve performance;
• detect abuse;
• support service functionality.

You may disable cookies through your browser settings, but some features may not work correctly.

PuppyReports™ does not use tracking pixels to build cross-site advertising profiles. If this changes in the future, this Privacy Policy will be updated before those tools are used.

PuppyReports™ may collect or organize information from third party or public sources where permitted by law. These sources may include:

• public agency records;
• court records;
• licensing or inspection records;
• public filings;
• public websites;
• public social media or business pages;
• watchdog publications;
• journalism;
• registries;
• third party service providers;
• payment processors;
• analytics providers;
• email and notification providers.

PuppyReports™ does not control third party sources.

Public Information Source submissions and third-party materials may be incomplete, outdated, disputed, moved, corrected, removed, or unavailable at the original source.

PuppyReports™ may use information to:

• operate the Services;
• create and manage accounts;
• process memberships and billing;
• provide member dashboards;
• operate public search and directory features;
• display PuppyReports™ Cards;
• display participation indicators;
• process Family Experience Reviews;
• process Canine Ethics & Puppy Mill Watch™ Concern Flags;
• process Public Information Source submissions;
• support Canine Traceback tools;
• route applications and inquiries;
• send account, billing, support, and service communications;
• provide customer support;
• review corrections, response materials, and identity mismatch requests;
• process profile association confirmations and response-access workflows;
• maintain consent records, accepted policy versions, checkbox text versions, notification records, response records, and audit logs;
• review source updates, restriction-review requests, legal-status review requests, and profile mismatch requests;
• support jurisdiction review, privacy review, safety review, and legal-status review;
• privately share eligible submission details with named entities or authorized representatives for review and response according to PuppyReports™ policy and applicable acknowledgments;
• prevent spam, fraud, abuse, impersonation, duplicate submissions, and misuse;
• maintain data integrity;
• enforce Terms, Disclaimers, Community Standards, and PuppyReports™ policies;
• comply with law and legal process;
• protect the rights, safety, and property of PuppyReports™, Users, Entities, dogs, and the public;
• improve the Services;
• troubleshoot and analyze performance;
• maintain records for legal, safety, billing, dispute, operational, and data integrity purposes.

PuppyReports™ may publicly display certain information through PuppyReports™ Cards, listings, search results, public information network records, or related service pages. Publicly displayed information may include:

• Entity name;
• kennel, rescue, shelter, program, or listing name;
• general location;
• breed focus;
• services offered;
• website or social links submitted for public display;
• membership or participation status;
• submitted-material status labels or profile-material status labels;
• dog, puppy, litter, or listing information selected or permitted for public display;
• Family Experience Review content or summary information;
• Canine Ethics & Puppy Mill Watch™ Concern Flags;
• Public Information Source labels;
• source type labels;
• neutral status labels;
• response on file or correction status indicators;
• other structured transparency categories supported by PuppyReports™.

Public labels and status labels are informational. They are not PuppyReports™ findings, ratings, scores, legal conclusions, certifications, background checks, screening results, consumer reports, inspections, government determinations, court findings, licensing decisions, criminal findings, regulatory findings, or PuppyReports™ opinions.

PuppyReports™ does not publicly display private account passwords, payment card numbers, private dashboard notes, private applicant details (except as part of authorized inquiry routing), private submitted-material files (unless selected or permitted for public display), reporter direct contact information, reviewer direct contact information, or nonpublic technical anti-abuse signals.

When you upload or submit photos, videos, profile copy, listing copy, Entity descriptions, dog or puppy descriptions, success stories, or other materials to PuppyReports™, we may collect and process the content you provide, related metadata, account information, submission date, display settings, and technical anti-abuse signals.

If you enable showcase eligibility, participate in an editorial feature, submit materials through a public showcase tool, or otherwise grant editorial rotation consent, PuppyReports™ may use submitted content for public display, editorial rotation, blog features, social media posts, email features, marketing materials, service compilations, partner placements, third party service syndication, and related services.

Public distribution may include PuppyReports™ websites, blogs, newsletters, social media accounts, video sites, advertising materials, educational content, press materials, partner or affiliate placements, and third party sites such as Instagram, Facebook, YouTube, TikTok, Pinterest, X, LinkedIn, or similar sites.

PuppyReports™ does not sell your submitted photos or videos as standalone stock photography.

PuppyReports™ does not intentionally license your submitted photos or videos to third party AI training datasets as a standalone dataset.

PuppyReports™ does not intentionally embed identifying personal information into image metadata for public distribution.

Where supported by our systems, PuppyReports™ may remove or limit embedded metadata, such as EXIF or GPS data, during upload, processing, or publication.

Users should not rely on metadata removal as the only privacy protection. Users should avoid uploading images or videos that contain visible addresses, license plates, school names, children’s identifying details, private documents, veterinary records, phone numbers, email addresses, financial information, or other sensitive information unless appropriate for the specific submission pathway.

PuppyReports™ may use automated tools, manual review, or other screening methods to help identify whether submitted media may contain additional people, minors, private information, or policy concerns. These tools are not perfect and do not replace the uploader’s responsibility to submit only content they have the right to use.

Once content is published, distributed, embedded, shared, cached, downloaded, screenshotted, archived, indexed, reposted, or circulated through third party sites or other users, PuppyReports™ may not be able to control or remove every copy.

PuppyReports™ does not sell personal information.

PuppyReports™ may share information as described below.

PuppyReports™ may display public facing profile, listing, review, Concern Flag, document status, participation, and directory information as part of the Services.

When a family submits an application or inquiry to a named Entity, PuppyReports™ may share the submitted contact and inquiry information with that Entity so the Entity can respond.

When a user submits a Family Experience Review, Concern Flag, Public Information Source, correction request, profile mismatch request, source update, restriction-review request, legal-status review request, or response-related submission, PuppyReports™ may privately share eligible submission information, reporter/reviewer identity, relationship category, submitted materials, and related records with the named entity or authorized representative for review, response, dispute handling, safety, legal compliance, abuse prevention, or other purposes described in this Privacy Policy, the Terms & Conditions, submission acknowledgments, and platform policy.

PuppyReports™ may share information with authorized service providers that help operate the Services, including hosting providers, database providers, payment processors, analytics tools, email providers, notification systems, security tools, customer support tools, file storage providers, and other operational vendors.

Service providers may process information only as needed to provide services to PuppyReports™ or as otherwise permitted by law and contract.

Payments may be processed by third party payment providers. PuppyReports™ does not store full payment card numbers. Payment processors may collect and process payment information according to their own terms and privacy policies.

PuppyReports™ may disclose information when required by law, subpoena, court order, valid legal process, government request, regulatory request, or where PuppyReports™ believes disclosure is necessary to protect rights, safety, property, security, dogs, Users, Entities, the public, or the integrity of the Services.

If PuppyReports™ or Ethical Dogs International LLC is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

PuppyReports™ may share information when you direct PuppyReports™ to do so, select public display settings, submit information intended for public display, use inquiry tools, or otherwise consent.

PuppyReports™ does not publicly display reporter, reviewer, or submitter direct contact information on PuppyReports™ Cards, Concern Flags, Family Experience Reviews, Public Information Source records, or public profiles.

This means PuppyReports™ does not publicly display reporter or reviewer email addresses, telephone numbers, home addresses, IP addresses, device identifiers, or similar private technical identifiers.

Depending on the submission pathway and PuppyReports™ policy, PuppyReports™ may publicly display limited non-contact information, such as:

• display name supplied by the submitter;
• general location if allowed by policy or user settings;
• structured relationship label;
• source class;
• category label;
• submitted review text where allowed by Review Policy;
• submitted Concern Flag category;
• Public Information Source label;
• public status label;
• response-on-file label;
• association-disputed label;
• correction or source-update label.

PuppyReports™ may privately share reporter, reviewer, or submitter identity, relationship category, submission information, submitted materials, and related records with the named entity, authorized representative, legal process recipient, or appropriate party when needed for review, response, safety, legal compliance, dispute handling, abuse prevention, or other purposes described in this Privacy Policy, the Terms & Conditions, submission acknowledgments, and platform policy.

PuppyReports™ may disclose reporter, reviewer, or submitter information if required by law, subpoena, court order, valid legal process, government request, safety need, fraud investigation, abuse investigation, platform misuse investigation, or other circumstances described in this Privacy Policy.

PuppyReports™ keeps information for as long as reasonably necessary to operate the Services, comply with law, resolve disputes, enforce agreements, maintain records, prevent fraud or abuse, protect safety, support data integrity, and provide transparency features.

Retention periods may vary based on the type of information.

Account information may be retained while the account is active and for a reasonable period afterward for legal, operational, security, billing, dispute, or data integrity reasons.

Membership and billing records may be retained as needed for accounting, tax, legal, dispute, fraud prevention, and business record purposes.

Submitted-material files may be deleted after the applicable retention period unless continued retention is needed for legal, safety, billing, dispute, fraud prevention, abuse prevention, operational, or data integrity reasons.

Family Experience Review content and related metadata may be retained as part of the review record according to PuppyReports™ policy. Submitted materials attached to a Family Experience Review may be deleted after the applicable retention period unless continued retention is needed for legal, safety, dispute, fraud prevention, abuse prevention, operational, or data integrity reasons.

Canine Ethics & Puppy Mill Watch™ Concern Flag information, Public Information Source labels, source type labels, status labels, and related metadata may be retained according to PuppyReports™ policy. Submitted-material files attached to a Concern Flag or response may be deleted after the applicable retention period unless continued retention is needed for legal, safety, dispute, fraud prevention, abuse prevention, operational, or data integrity reasons.

Consent records, accepted policy versions, checkbox text versions, notification records, response records, profile association records, audit logs, and technical abuse-prevention records may be retained as needed for legal, safety, operational, dispute-handling, data-integrity, policy-enforcement, and abuse-prevention purposes.

Technical anti-abuse signals may be retained as needed to prevent spam, fraud, duplicate submissions, abuse, impersonation, coordinated misuse, or service attacks.

Public facing display data may remain visible for the life of the applicable Card, listing, review, Concern Flag, profile, or public information network record unless removed, restricted, archived, corrected, or relabeled under PuppyReports™ policy.

To submit a privacy request, contact [email protected].

PuppyReports™ may need to confirm your identity or authority before processing a request.

Some requests may be denied or limited where permitted by law, including where information is needed for legal compliance, safety, fraud prevention, dispute handling, data integrity, security, public information handling, free speech, or completion of a transaction or service requested by you.

Account privacy controls. Users with PuppyReports™ accounts have privacy controls in their account settings that manage how certain profile information they provide is displayed. These controls do not guarantee removal of separate public interest records, user submitted concern categories, Family Experience Reviews, PuppyReports™ Cards, or other dog related transparency information.

Public interest records. Business, entity, and dog related public interest records may remain available even after a personal data request. PuppyReports™ does not guarantee removal of accurate dog related public interest information solely because a listed party does not wish to appear on PuppyReports™. Requests involving public display in the public information network are reviewed case by case. PuppyReports™ may limit, suppress, update, retain, or decline removal depending on accuracy, source, public availability, dog related relevance, animal welfare concerns, user submitted information, Service integrity, legal requirements, safety, and public interest transparency. PuppyReports™ may retain internal records for safety, fraud prevention, animal welfare, moderation, legal compliance, dispute documentation, and Service integrity.

Platform Opt-Out & Public Information Network Record Policy

1. Independent Public Information Network. PuppyReports™ is an independent, community-supported, dog-first public information network. PuppyReports Cards may organize information obtained from publicly available sources, public records, source-linked reporting, Family Experiences™, Concern Flags, community submissions, corrections, responses, and information or documentation supplied by the program or its authorized representative. A PuppyReports Card is not a membership, advertisement, puppy listing, breeder referral, endorsement, certification, or representation that the program is affiliated with, approves of, or participates in PuppyReports. Public-facing breeders, rescues, shelters, rehoming programs, and other dog-related programs may be identified in PuppyReports whether or not they have claimed their Card or become a PuppyReports member.

2. Free Corrections, Responses, and Documentation. Membership or payment is not required to: correct inaccurate or misidentified information; submit a response or explanation; dispute eligible content; provide supporting documentation; report private, legally protected, or safety-sensitive information; or submit a legal or privacy request. A program may also review and claim its PuppyReports Card free of charge. Paid membership, listings, partnerships, and promotional placements are separate services and are labeled where they appear.

3. Public Information Network Records Are Not Removed Solely Upon Objection. PuppyReports does not ordinarily remove or suppress an accurate public information network record solely because its subject: did not consent to inclusion; has not claimed the Card; disagrees with PuppyReports or its public information network model; objects to lawful public or community discussion; or prefers not to appear. Accurate information concerning publicly operating dog-related programs may serve a legitimate public interest in informed decision-making, transaction safety, animal welfare, transparency, and the ability of families to share and research relevant experiences. Verified Platform Opt-Out requests are nevertheless reviewed individually under applicable law, PuppyReports’ neutral publishing standards, privacy and safety considerations, and the dog-first public interest.

4. Review Integrity and Neutral Moderation. PuppyReports applies content-neutral publishing and moderation standards to favorable, unfavorable, and neutral submissions. Lawful, policy-compliant community content is not removed solely because: it is critical; its subject disagrees with it; its subject objects to appearing on PuppyReports; or its subject threatens legal action without identifying a specific policy or legal violation. PuppyReports may decline to publish, correct, restrict, label, or remove content that is: false or demonstrably inaccurate; associated with the wrong person or program; irrelevant or unrelated to a genuine dog-related experience or public-interest issue; duplicative; unlawful; submitted without required firsthand knowledge or supporting documentation; manipulated, retaliatory, coordinated, conflicted, or deceptive; or otherwise inconsistent with PuppyReports policies.

5. Third-Party Content and Federal Law. PuppyReports may host information supplied by independent users, reviewers, source publishers, public agencies, and other information-content providers. To the extent applicable, 47 U.S.C. § 230 provides that a provider or user of an interactive computer service shall not be treated as the publisher or speaker of information supplied by another information-content provider. This provision: does not require PuppyReports to publish every submission; does not prevent PuppyReports from applying its own moderation standards; does not apply without limitation to information PuppyReports itself creates or materially develops; and remains subject to statutory exceptions and applicable law. PuppyReports therefore distinguishes, where appropriate, among community-submitted content, source-linked information, program-provided information, automated tools, and PuppyReports-authored explanatory material.

6. Platform Opt-Out Requests. A Platform Opt-Out request is not an automatic takedown. PuppyReports may approve, deny, or partially approve a request after considering: whether the requester is authorized to act for the program; whether the Card identifies the correct program; whether the program is active and publicly operating; whether the request concerns an identity, factual, legal, privacy, or safety issue; whether Family Experiences™, Concern Flags, public records, agency actions, court information, animal-welfare matters, fraud, impersonation, transaction-safety information, or other public-interest material exists; whether suppression would conceal otherwise lawful and qualifying information; the program’s prior participation and account history; applicable privacy and consumer-protection laws; and any other relevant publishing, safety, fairness, or legal consideration. PuppyReports may temporarily remove an eligible Card from standard search while a verified request is pending. Temporary removal does not predetermine the final decision.

7. Effect of an Approved Platform Opt-Out. An approved Platform Opt-Out may suppress the current PuppyReports Card from standard public search. Approval does not: establish that prior publication was inaccurate, misleading, or unlawful; delete information from its original public or third-party sources; require PuppyReports to delete records reasonably necessary to administer the Platform Opt-Out, comply with law, prevent identity errors, maintain audit history, or protect the platform and its users; automatically remove lawful third-party content that independently qualifies for publication; prevent PuppyReports from receiving public information or independent community submissions; or guarantee that materially new or independently qualifying information will never result in future review or publication. New Family Experiences™, Concern Flags, public records, agency actions, court information, animal-welfare information, safety information, fraud or impersonation reports, or other materially relevant submissions may trigger a new human review. Following that review, PuppyReports may: continue the Platform Opt-Out; publish only the independently qualifying information; restore or create a PuppyReports Card; notify the verified program representative and provide a free response opportunity where reasonably practicable; or take another action permitted by applicable law and PuppyReports policy.

8. Platform-Wide Effect. A voluntary Platform Opt-Out applies to the program and to owners, operators, managers, sellers, and authorized representatives verified as acting for or on behalf of that program. PuppyReports participation tools require accountable and identifiable users. A public-facing dog program may not elect to remove itself from ordinary PuppyReports search while using PuppyReports accounts or tools to influence the records, reputations, or public presentation of other programs. While a Platform Opt-Out remains active, the program and its verified representatives may not create, maintain, or use an account to: claim or manage a PuppyReports Card; purchase or use a PuppyReports program membership; list or advertise puppies, dogs, or litters; post, comment, message, broadcast, or otherwise participate through Howls; submit Family Experiences™ concerning another program; submit ordinary Concern Flags concerning another program; use PuppyReports breeder, genetics, pedigree, COI, Canine Traceback™, Breeding Command Center, rescue, shelter, listing, or program-management tools; act as a PuppyReports partner or advertiser; or circumvent the Platform Opt-Out through another person, identity, program, or account. This reciprocal limitation is applied to preserve transparency, accountability, due process, and consistent participation standards. It is not a determination that the opted-out program is unethical or has engaged in wrongdoing.

9. Rights and Reporting That Remain Available. A Platform Opt-Out does not prevent the program or its representatives from: correcting factual or identity errors concerning their own program; submitting responses or supporting documentation concerning their own program; submitting legal notices; exercising rights provided by applicable privacy law; reporting impersonation or identity theft; reporting documented fraud; reporting an imminent animal-welfare concern; reporting an immediate public-safety concern; or responding to a direct request from PuppyReports. Such submissions may require enhanced identity verification, conflict disclosure, supporting documentation, and manual review.

10. Statutory Privacy Requests. A voluntary Platform Opt-Out is separate from a request exercising rights provided by applicable privacy law. PuppyReports processes statutory access, correction, deletion, opt-out, and other privacy requests according to the law that applies to the requester and the information involved. The exercise of a legally protected privacy right will not, by itself, trigger a Platform Opt-Out or a loss of services where doing so would violate applicable anti-retaliation or nondiscrimination requirements. A requester who separately chooses a voluntary Platform Opt-Out remains subject to the platform-wide terms described in this policy.

11. Marketing Communications. A marketing unsubscribe is separate from a Platform Opt-Out. A person may stop PuppyReports marketing communications without requesting that a Card be opted out and without surrendering access to corrections, responses, privacy requests, or other permitted processes. PuppyReports may continue to send nonmarketing communications concerning: the Platform Opt-Out request; corrections or responses; account or identity security; legal or privacy matters; safety or welfare issues; publication notices; or other operational matters permitted or required by law.

12. Returning to PuppyReports. A program may request to end its Platform Opt-Out at any time. Reinstatement is not automatic. PuppyReports may: verify the requester’s authority; confirm the program’s identity and current status; review information received while the Platform Opt-Out was active; require acceptance of the current Terms & Conditions and applicable policies; and restore or rebuild the PuppyReports Card under the standards then in effect. There is no charge to request reinstatement or claim the restored Card.

13. No Admission or Waiver. Submitting, granting, denying, or partially granting a Platform Opt-Out request: is not an admission by PuppyReports or the requester; does not establish that prior publication was lawful or unlawful; does not waive applicable claims, defenses, rights, remedies, editorial discretion, or legal obligations; and does not prevent either party from addressing specific future content or conduct under applicable law.

14. Policy Administration. PuppyReports may update this policy to reflect changes in law, platform features, publishing standards, safety requirements, or operational practices. The policy version accepted by the requester, verification records, signature, timestamps, request history, decision, and related communications may be retained for legal, compliance, safety, audit, and platform-integrity purposes.

If you are a California resident, you may have rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act.

Depending on applicability and legal thresholds, these rights may include:

• the right to know what categories of personal information PuppyReports™ collects, uses, discloses, or shares;
• the right to access certain personal information;
• the right to request deletion of certain personal information;
• the right to correct inaccurate personal information;
• the right to opt out of sale or sharing of personal information;
• the right to limit certain uses of sensitive personal information;
• the right to non-discrimination for exercising privacy rights.

PuppyReports™ does not sell personal information.

PuppyReports™ does not use tracking pixels to build cross-site advertising profiles.

If you believe California privacy rights apply to your request, contact [email protected] and include “California Privacy Request” in the subject line.

Residents of certain U.S. states may have additional privacy rights under state privacy laws.

Depending on your state and whether those laws apply to PuppyReports™, you may have rights to access, correct, delete, obtain a copy of, or opt out of certain processing of personal information.

You may submit a request by contacting [email protected].

If universal opt out mechanisms or other state specific opt out rights apply to PuppyReports™ in the future, PuppyReports™ will update this Privacy Policy or provide an applicable mechanism.

PuppyReports™ is operated in the United States.

If you access PuppyReports™ from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where PuppyReports™ or its service providers operate.

Data protection laws in the United States may differ from the laws in your country.

Where applicable law, such as the GDPR, UK GDPR, Canada’s PIPEDA, or other privacy laws, provides additional rights, you may contact [email protected] to exercise those rights.

PuppyReports™ may request information to confirm your identity, location, or authority before responding.

PuppyReports™ may limit, delay, geofence, restrict, or decline certain features, public display, submissions, membership, payments, or access based on jurisdiction, privacy law, platform law, defamation law, sanctions rules, payment-processor rules, or PuppyReports™ policy.

PuppyReports™ is U.S.-first. If PuppyReports™ materially expands EU/EEA/UK/Canada access, a fuller regional privacy supplement will be added before launch in those regions.

If your name, kennel, rescue, shelter, business, program, listing, or profile appears on PuppyReports™ in a way you believe is incorrect, outdated, misidentified, incomplete, or associated with the wrong entity, you may submit a correction request, profile mismatch request, source update, restriction-review request, legal-status review request, or privacy request through PuppyReports™ support or the applicable pathway.

PuppyReports™ does not require payment to submit a basic correction request, profile mismatch request, source update, restriction-review request, legal-status review request, response statement, or privacy request.

If you believe a profile contains inaccurate, misidentified, legally protected, private, or safety-sensitive information, you may submit a correction request, restriction-review request, legal-status review request, or applicable privacy request. PuppyReports™ may also evaluate other requests concerning search visibility on a case-by-case basis. Except where required by applicable law, this process does not create a general right to remove accurate public-interest information, Family Experiences™, Concern Flags, Public Information Sources, or other independently submitted content.

PuppyReports™ may restrict, limit, archive, remove, relabel, update, or adjust public display according to PuppyReports™ policy and applicable law.

PuppyReports™ may retain internal metadata needed to honor a request, prevent duplicate abuse, maintain data integrity, comply with law, process future records, support audit logs, preserve source history, or distinguish between similarly named entities.

A profile, listing, Concern Flag, Public Information Source, Family Experience Review, or related record may reappear or remain visible if a new independent user submission, Public Information Source, Concern Flag, legal requirement, safety concern, profile association issue, source history issue, jurisdiction issue, or other PuppyReports™ policy reason applies.

PuppyReports™ does not control content hosted by third-party sources.

You may update communication preferences in your account settings where available or by contacting [email protected].

Some communications cannot be disabled, including communications related to account security, billing, legal notices, active submissions, active applications, data integrity, or service operations.

PuppyReports™ uses reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

Safeguards may include encrypted connections, secure infrastructure, access controls, limited internal permissions, monitoring, backups, and service provider controls.

No system can be guaranteed 100% secure.

Users should use strong, unique passwords, keep login credentials private, update account information, and watch for phishing attempts or impersonation.

PuppyReports™ is intended for users 18 and older.

PuppyReports™ does not knowingly collect personal information from children under 13.

PuppyReports™ does not knowingly allow minors to create accounts, submit applications, submit reviews, submit Concern Flags, or use member features.

If you believe a minor has submitted personal information through PuppyReports™, contact [email protected].

PuppyReports™ may link to third party websites, including government records, court filings, journalism, watchdog publications, breed clubs, registries, breeder websites, rescue websites, shelter websites, partner organizations, payment processors, or service providers.

Third party websites are governed by their own terms and privacy policies.

PuppyReports™ does not control and is not responsible for the privacy practices, content, availability, accuracy, or security of third party websites.

Where PuppyReports™ links to a Public Information source or third-party source, the link is provided for informational purposes only. PuppyReports™ may organize and display source-linked information under platform policy, but PuppyReports™ does not control, write, endorse, guarantee, or decide the truth, completeness, current status, or legal meaning of third-party sources.

PuppyReports™ is an informational transparency platform that organizes user-submitted information, member-submitted information, community submissions, user opinions, user experiences, Family Experience Reviews, Concern Flags, Public Information Sources, profile materials, entity responses, and links or references to third-party information.

User-submitted and source-linked information may be incomplete, outdated, disputed, corrected, moved, removed, unavailable, or inaccurate at the original source.

PuppyReports™ may organize, categorize, format, label, display, restrict, archive, remove, relabel, update, or decline to display user-submitted or source-linked information according to PuppyReports™ policy, applicable law, source type, entity association, submitted materials, privacy risk, legal-status risk, jurisdiction, duplicate activity, prohibited content, and publication criteria.

PuppyReports™ does not write, verify, adopt, or decide the truth of user-submitted or source-linked information unless expressly stated.

PuppyReports™ does not certify, guarantee, investigate, score, rate, approve, screen, or make legal determinations regarding any entity, submission, listing, profile, user, dog, or outcome.

Heavy Section 230 legal posture is addressed in the PuppyReports™ Terms & Conditions and Disclaimers, not in this Privacy Policy.

PuppyReports™ may update this Privacy Policy from time to time.

Updated versions will be posted on PuppyReports™ with an updated effective date.

Continued use of the Services after an updated Privacy Policy is posted means you accept the updated Privacy Policy to the extent permitted by law.

For material changes, PuppyReports™ may provide additional notice by email, dashboard notice, or other reasonable method.

PuppyReports™ may collect and use account, profile, dashboard, saved/followed, search, inquiry, application, listing, marketplace, advertising, membership, Puppy Tracker, notification, uploaded-material, device, IP, and usage information to operate and improve the platform; authenticate users; route inquiries and applications; operate dashboards; show saved or followed content; support Puppy Tracker; display relevant listings and marketplace content; manage memberships and partner advertising; send notifications; maintain security; review submissions under platform policy; enforce terms; preserve audit logs; and comply with legal obligations.

PuppyReports™ may display listings, ads, sponsored content, partner content, member content, and marketplace content. PuppyReports™ does not sell private dashboard content, private messages, private Puppy Tracker records, private applications, or private submitted materials to advertisers.

A single PuppyReports™ profile may be connected to multiple platform paths, including a personal profile, breeder membership, rescue or shelter membership, rehoming listing, partner advertising application, saved items, followed content, inquiries, applications, submissions, and Puppy Tracker connections. PuppyReports™ may use those connections to show the correct dashboard features, route communications, enforce access controls, and maintain audit records.

This Privacy Policy is governed by the laws of the State of Wyoming, USA, without regard to conflict of law principles.

To the extent permitted by applicable law, the exclusive venue for disputes arising from this Privacy Policy or the Services shall be the state or federal courts located in Wyoming, except where the Terms & Conditions require arbitration or applicable law provides otherwise.

For questions about this Privacy Policy, privacy requests, deletion requests, correction requests, opt out requests, or other privacy related inquiries, contact [email protected].

Mailing address:

Ethical Dogs International LLC
1309 Coffeen Avenue, Suite 1200
Sheridan, WY 82801

Email is preferred for privacy and support requests. Physical mail may be handled more slowly than electronic support requests.