Privacy Policy

This Privacy Policy explains how Ethical Dogs International LLC ("Company," "we," "our," or "us") collects, uses, and protects your information when you use our websites, directories, and related services (the "Services"), including our primary website at puppyreports.com.

By using our Services, you agree to this Privacy Policy. If you do not agree, please discontinue use.

1) Information We Collect

We may collect the following categories of information:

Account Information

Name, email address, phone number, physical address, and login details when you create an account or submit information through our Services.

Payment Information

Membership payments are processed by secure third-party providers. We do not store full payment card data.

Entity Information

Breeder, rescue/shelter, or rehoming/foster details such as name, business/organization information, website/social links, location, and voluntary documentation submission participation.

Dog & Litter Information

Information you voluntarily submit such as breed, age, general health and care details, litter details, and microchip numbers (where applicable).

Puppy Mill Watch™ Flag Indicator Reports Submissions

Information voluntarily submitted through structured forms related to dogs-first transparency notices, including supporting materials provided by the submitting party.

Family Experiences™ Submissions

Post-placement family-submitted experiences and related details provided voluntarily through platform tools (when available).

Technical Data

IP address, browser type, device information, and site usage data collected through cookies or similar technologies.

2) How We Use Information

We use collected information to:

• operate and maintain the Services and public directory
• display Entity profiles, participation indicators, and platform tools
• support voluntary documentation submission workflows and time-stamped submission metadata
• provide Canine Traceback™ microchip lookup and breeder-of-origin participation tools
• communicate with users about memberships, updates, and service notices
• maintain platform integrity, prevent misuse, and enforce our Terms & Conditions
• comply with applicable legal and regulatory requirements

3) Documentation Handling, Retention, and Privacy

PuppyReports™ is built around voluntary participation and self-submitted documentation.

Supporting Documentation Files

Supporting documentation files submitted through the platform may be deleted within 30 days of submission.

Metadata Retention

We retain limited metadata confirming that a submission occurred (such as submission type and submission date) for auditability and platform integrity.

Public Display of Sensitive Records

By default, health and registration-related records may remain private due to security and fraud prevention concerns. Entities may choose to display certain records publicly at their discretion.

Families are encouraged to request copies directly from Entities and confirm information through appropriate professionals or organizations.

4) Sharing of Information

We do not sell your personal information.

We may share limited information as follows:

Public Directory and Platform Display

We may display Entity names, locations, breeds, websites/social links, participation levels, and related public-facing transparency indicators.

Canine Traceback™ Microchip Lookups

Microchip lookup tools may display limited results based on breeder-of-origin voluntary enrollment and platform participation.

Legal Compliance

We may share information where required by law, court order, or regulatory authority.

Service Providers

We may share limited information with trusted vendors that perform services on our behalf (such as payment processors, hosting providers, analytics providers, and security services). These vendors are permitted to use information only to provide services to us.

5) Membership and Cancellation

Memberships may auto-renew unless canceled.

Members may cancel at any time. Cancellation stops future renewals and takes effect at the end of the current billing period. Access remains active through the end of the paid period.

Fees already paid are non-refundable once processed.

6) Cookies & Tracking

We use cookies and similar technologies to improve website performance, enhance user experience, and understand site usage trends.

You may disable cookies in your browser settings, but some Services may not function properly.

7) Security

We use encryption, secure hosting, and reasonable administrative and technical safeguards to protect personal information. However, no system is 100% secure, and we cannot guarantee absolute security of your data.

8) Children's Privacy

Our Services are intended for adults (18+). We do not knowingly collect personal information from children under 18. If we learn we have collected information from a child, we will delete it promptly.

9) Jurisdiction

This Privacy Policy is governed by the laws of Wyoming, USA, without regard to conflict-of-law principles.

10) Updates

We may update this Privacy Policy at any time. Updated policies will be posted on puppyreports.com with a revised effective date. Continued use of our Services constitutes acceptance of changes.

11) Contact Us

If you have questions about this Privacy Policy, contact us:

Email: support@puppyreports.com

Mail: Ethical Dogs International LLC
1309 Coffeen Avenue, Suite 18060
Sheridan, WY 82801

PuppyReports™ is the consumer-facing platform. Ethical Dogs International LLC is the owning and operating legal entity.