Mission Statement

PuppyReports™ exists to bring one clear, impartial standard of canine ethics to the world — powered by verified evidence, community reporting, and AI review.
We don’t rewrite breed standards or broker sales. We make facts transparent: health, care, contracts, outcomes. That way, every family chooses freely, every breeder is judged fairly, and every dog comes first

About Ethical Dogs International


It takes a village.
Ethical breeding and rescue don’t happen in a vacuum. It takes families, breeders, rescues, and the public community as watchdogs all working together. That’s why we built PuppyReports™, powered by Ethical Dogs International LLC and guided by the Canine Ethics Council.

See Something, Say Something — With Fair Balance

Our platform gives the community a voice to report concerns while ensuring every breeder, rescue, or rehomer may opt to participate in our rebuttal process. Reports are evidence-based, not gossip-driven, and rebuttals are handled through our verified member tools. This balance keeps the process transparent, fair, and focused on facts.We created PuppyReports™to cut through the noise of gossip, smear campaigns, and fake news on social media. Instead of rumor, our system uses evidence-based reporting and verification.

Ethics, Defined by Facts — Not Opinions
Ethics doesn’t mean everyone must agree on what kind of dog to breed or adopt. Ethics means that health, care, and transparency are documented and verified. Our process uses Community-Reviewed Reports — much like peer review in academics — to separate facts from personal preference.

Every report must be backed by receipts, vet records, contracts, or other proof. At PuppyReports™, we believe every breeder, rescue, and re-homer has the right to know when a complaint is filed against them. That’s why all Entities are notified by email if a complaint is submitted. Participation in the rebuttal process is available to our Gold and Platinum Members. This ensures rebuttals are submitted in a structured, evidence-based way, while also protecting the integrity of the platform.

Fairness at the Core
Every report is one piece of the puzzle — not the whole story. Unlike review sites that skew toward negativity, our system balances community feedback with documented health tests, breeding practices, and verifications. Rebuttals are part of the process for Gold/Platinum Members. When a breeder or rescue submits valid evidence, the complaint is dismissed and permanently deleted. No strike is recorded. Only unresolved or unproven issues remain visible.The result is a transparent, weighted score that reflects the true ethical picture — protecting fairness and giving buyers clarity without one-sided bias.

Freedom of Choice Matters

  • We’re not here to tell you what dog you should want.

  • Purebred or mixed breed, giant or toy, service dog or family pet—every dog has a place and purpose.

  • Breed standards, kennel size, marketing style (TikTok, waitlists, local meetups)—those are business preferences, not ethics.

What counts as ethics is simple:

  • Did they provide proof of health testing?

  • Do they have transparent contracts?

  • Are dogs housed and cared for safely?

  • Are complaints resolved fairly?

That’s the foundation.

Transparency Through PuppyReports™ Cards

Each breeder, rescue, or rehome gets a PuppyReports™ Card, scored in clear categories with easy-to-read icons:

  • 🧬 Health Testing

  • 📑 Contracts & Documentation

  • 🐾 Socialization & Enrichment

  • 🏡 Housing & Environment

  • 🧹 Sanitation & Safety

  • ⚖️ Complaint Outcomes

  • ⚠️ highlight areas needing attention.
    It’s not about opinions—it’s about facts the public can trust.

A Place for Real Reporting

Now, instead of relying on smear posts or biased groups, the public has a place to:

  • Submit verified complaints (with receipts/emails).

  • See how those reports impact an Entity’s score.

  • Separate fact from gossip.

  • Identify who is ethical vs. questionable, who is real vs. scam.

As more people report, a global village forms—one that protects both the families searching for a dog and the breeders/rescues who are doing it right.

🔥 Bottom line: We’re not here to tell you where to get your dog. We’re here to make sure you have the truth in front of you—so your choice is free, informed, and safe.

Ethics means balance: every report, every rebuttal, every fact — weighed together for the full picture

Our Ethics: Evidence Over Drama

A fair, AI-assisted system that protects dogs, respects people, and keeps decisions bias-free.

What ethics means here

  • Duty of care from breeding to lifetime support.

  • Truthful claims on health, genetics, and temperament.

  • Contract integrity (return-to-breeder/rescue honored; age-appropriate spay/neuter).

  • Placement safety net: Breeder → Rescue → Rehome, with Microchip Lookup contacting breeders first—then verified rescues—helping prevent shelter overcrowding.

  • Evidence-based reporting (receipts required), with a right to respond and—where applicable—formal rebuttal.

  • Privacy by default: We never post your documents; we delete uploads after 30 days and retain metadata only(that they were submitted and reviewed).

  • AI + anonymous Council: Automation standardizes reviews; the Council stays anonymous to remain independent of politics, lobbying, and social media pressure.

  • Freedom of choice: We support all dogs—purebred and mixed; pets and working dogs (guardians, livestock, service, scent, mobility). We don’t judge your breed or budget—we show facts so you decide.

Your public PuppyReports™ card (icon legend)

By combining reports, rebuttals, health test verification, and documented practices, we create an ethical “report card”that is balanced, transparent, and useful. It’s not about telling people what to think — it’s about giving them the information they need to decide who to trust and who to support.

  • ✅ Health Testing (breed-appropriate screens verified)

  • 📑 Contract Integrity (return clause, spay/neuter policy verified)

  • 🐶 Puppy Socialization (program evidence verified)

  • 🏠 Housing & Welfare (care standards verified)

  • 🩺 Veterinary Care (records verified)

  • 🧬 Genetic Testing (publisher’s option to show results)

  • 🔗 Microchip Linked (lifetime traceability)

  • ⚠️ Issue Alerts (exclamation marks where verified concerns exist)

  • 🚫 Suspended/Greyed Out (serious/repeat violations)

We do not publish raw complaint text. We publish outcome summaries and update icons—so you can separate fact from rumors spread on social media or general review sites.

About Ethics: What Does “Ethical” Really Mean?

Cutting Through Myths & Misinformation

On social media, you’ll hear:

  • “If they sell puppies on TikTok, they must be a backyard breeder.”

  • “If they don’t show their dogs, they’re a puppy mill.”

  • “If they have a large kennel, they’re unethical.”

🚫 Those are opinions, not facts.

At Ethical Dogs International, we dig deeper. Ethics is not about how flashy your kennel looks online or whether you’re active in the show ring. It’s about evidence of responsible care and transparency.

Examples of Mislabeling

  • Show Dogs ≠ Automatically Ethical
    Some champions live in poor housing behind closed doors. Winning ribbons doesn’t prove they’re ethical.

  • No Shows ≠ Unethical
    Many breeders avoid the politics or time demands of shows. That choice doesn’t make them unethical if they’re still doing the right health testing and care.

  • Large Kennel ≠ Puppy Mill
    Scale alone doesn’t define ethics. What matters is: are the dogs well housed, exercised, and cared for?

  • TikTok Marketing ≠ Irresponsible
    Social media is a tool. Selling responsibly online with contracts and health records is still ethical.

Ethics in Dogs: A Controversial Conversation

From what defines a “puppy mill” to whether Frenchies, doodles, or working breeds should be bred at all — the world of canine ethics is filled with strong opinions and heated debates. At the Ethical Dogs International, we don’t shy away from these conversations. Instead, we commit to separating fact from opinion, abuse from responsible care, and drama from truth.

That’s why we provide clear definitions, report card criteria, and balanced articles that let the community see the whole picture. Click below to explore our deep dives into:

  • What truly defines a Puppy Mill

  • How Backyard Breeding differs from Ethical Breeding

  • Breed controversies (Frenchies, doodles, pit bulls, Corsos, and more)

Hot Topic Definitions:

Puppy Mill

A breeding operation where dogs’ health, welfare, and safety are routinely sacrificed to push volume and cut costs.
🚫 Hallmarks: chronic sanitation issues, inadequate housing, poor vet care, overbreeding, little socialization, repeat welfare violations.
Note: size or profit alone does not define a mill; disregard for welfare does.

Backyard Breeder

A low-intent, low-standards litter produced without a real program or documented responsibility to the dogs.
⚠️ Hallmarks: no breed-appropriate health testing, no clear placement contract or return clause, minimal record-keeping, little preparation/socialization of pups, and no commitment to lifetime support.
“Backyard” is not about location, scale, registry status, mixed vs. purebred, or whether they show—it’s about absence of planning, proof, and accountability.

Ethical Breeder

A breeder with a professional mindset, where planning and investment go far beyond the mating itself.
✅ Hallmarks: breed-appropriate health testing, genetic screening, X-rays, enriched housing, quality nutrition, proper vet care, clear contracts (incl. return-to-breeder), intentional placements, and ongoing lifetime support.
💰 Profit is not unethical:  Ethical breeders plan, invest, and steward their program responsibly, and the ability to operate sustainably is what ensures dogs receive consistent, high quality-standard care. Profit is not unethical—exploitation is. 

Our stance is simple: bad actors are the problem — not entire breeds or communities. By reporting them transparently and weighing the facts fairly, we empower the public to stop supporting unethical practices, and in time, to stop the harm.

Ethics means planning, proof, and accountability — not poverty, politics, or popularity

Ethics in breeding is not about punishing success or demanding charity — it’s about whether a breeder plans, invests, and takes accountability for every life they bring into the world. Smear campaigns that equate profit with harm only distort the truth.

Our mission is to realign the scales of ethics so the community sees the full picture: health, care, responsibility, and sustainability together.

Who We Are: The Canine Ethics Council

The Canine Ethics Council are the administrators who founded and oversee Ethical Dogs International. We remain anonymous by design to ensure independence from politics, lobbyists, and outside influence. To further protect against human bias and drama, we’ve built an AI-driven system that evaluates facts over opinions. This ensures Ethical Dogs International operates on truth, balance, and transparency — not personalities or agendas.