The Canine Ethics
Leadership Circle™
Not a tier. Not a title you buy. A recognition reserved for the breeders, rescues, and rehomers who are leading the future of canine ethics — one documented decision at a time.
This Is Not a Membership Tier
You cannot purchase it. You cannot apply for it. The Leadership Circle is a designation — an invitation extended to a limited number of individuals who represent the highest standard in canine ethics.
One or two per breed category. Ever.
The Leadership Circle is built on scarcity by design. Once a position is filled for a breed category, it stays filled — as long as that member maintains their Platinum standing and continues to lead.
This is not about who has the most titles or the longest pedigree. It is about who is doing the work — documenting their program, contributing knowledge to the community, and standing behind every dog they produce, place, or rehome. Pure breeds, mixed breeds, mutts — all are welcome.
“Before families choose, they check the PuppyReports™ Card. Leadership Circle members are the most visible names on that Card.”
What Leadership Circle Members Receive
Platform-level visibility, editorial authority, and distinguished recognition — designed to reward the people building trust in this industry.
Breed Photo Ownership
Your dog becomes THE stock photo for that breed across the entire PuppyReports™ platform. Every breed page, every search result, every educational article featuring that breed — your dog is the face of it.
Every placement includes your kennel signature and direct link back to your PuppyReports™ Card. This is not paid advertising. This is earned editorial placement.
Premium Brand VisibilityExpert Contributor to Breed Library
Author articles on health, temperament, care, and training for your breed. Every piece of content is published under your kennel name in the PuppyReports™ Breed Library and blog.
Your knowledge becomes part of the trusted resource families use to make decisions.
Credited AuthorshipFeatured Banner Rotation
Your kennel and story are featured in the rotating editorial banner across the PuppyReports™ blog and all social media channels.
Families researching any breed will see Leadership Circle members front and center.
Cross-Platform Exposure
Leadership Circle Badge on Your PuppyReports™ Card
The Leadership Circle designation appears on your PuppyReports™ Card, in search results, and across every platform surface. Families see it before they even read your profile. It signals documented transparency, consistent participation, breed expertise, and a commitment to No Dog Left Behind.
Public RecognitionYou Do Not Apply. You Are Invited.
When a breed category has availability, PuppyReports™ identifies and extends invitations based on documented evidence — not applications, not fees, not politics.
Maintain Active Platinum Membership
The Leadership Circle requires an active Platinum membership ($99.99/mo). This is the foundation — it shows you are invested in full transparency and the complete Integrity Tools suite.
Build a Complete PuppyReports™ Card
Documentation, health records, family reviews, program details — your Card should reflect the full scope of what you do and how you do it. The more transparent, the stronger the signal.
Demonstrate Ongoing Contribution
Participate in the platform. Contribute breed knowledge. Support rescue and rehoming efforts. This is about action over time, not a single gesture.
Receive Your Invitation
When your breed category has availability and your documented record meets the standard, PuppyReports™ extends the invitation directly. No application form. No waiting list.
Eligibility at a Glance
What Happens If You Downgrade or Cancel
The Leadership Circle is tied to active Platinum membership. If your membership lapses, the designation adjusts accordingly. Your contributions are never erased — but active promotion and privileges require active participation.
What Remains
Your history with PuppyReports™ is preserved. The work you put in does not disappear.
What Is Removed
Active privileges are reserved for active leaders. This maintains the integrity of the designation.
Already Platinum?
Make Your Move.
Build your PuppyReports™ Card. Document your program. Contribute to your breed. The best candidates are not the ones who ask — they are the ones who are already doing the work.
Not Platinum yet? The Leadership Circle is exclusively available to Platinum members.
View Platinum Membership — $99.99/mo →No Dog Left Behind.™ Pure breeds. Mixed breeds. Mutts. All welcome.