FACTS & POLICIES
PuppyReports™, brought to you by Ethical Dogs International LLC, offers one transparent, unbiased place to see what’s real — so families can choose with clarity and dogs come first.
PuppyReports™ is built to reduce guesswork in the canine world by organizing voluntary participation, self-submitted documentation, and dogs-first standards into one structured ecosystem.
Quick Summary
Free for families to search
Participation-based transparency — membership is earned, not purchased
Not a broker — we do not sell dogs, take deposits, or collect placement fees
USA-based, open worldwide
We do not publish private documentation files — supporting files are deleted after 30 days, and we retain limited metadata (that a submission occurred)
1) What We Are / What We’re Not
PuppyReports™ is a transparency platform designed to support ethical dog placement decisions by organizing participation signals, documentation context, and dogs-first standards.
We are not:
a breed registry
a show organization
a lobbying group
a broker or intermediary
a marketplace that takes a cut of transactions
No sales fees. We never take a cut from placements.
2) Who is an “Entity”? (Defined Term)
Throughout PuppyReports™, the term Entity may refer to:
Breeder – anyone intentionally breeding and placing dogs.
Rescue / Shelter – organizations or fosters placing dogs they did not breed.
Rehomer – individuals re-placing a dog they own or steward (non-commercial).
3) The PuppyReports™ Card (Report Card, Not Star Ratings)
PuppyReports™ does not use 5-star ratings.
Instead, the PuppyReports™ Card is a structured report-card style profile designed so families can scan key decision information quickly — without turning the canine world into review warfare.
The PuppyReports™ Card may display participation and transparency categories such as:
Health Testing & Vet Care
Examples: OFA hips/elbows, DNA screening, exam notes, vaccine/deworm records (when voluntarily submitted)
Care & Environment
Examples: housing standards, cleanliness, exercise routines, early socialization practices
Contracts & Disclosures
Examples: placement terms, spay/neuter agreements, return-to-breeder expectations, disclosure policies
Canine Traceback™ Participation (Optional)
Whether the breeder-of-origin participates in voluntary microchip enrollment and ethical notification pathways
Status Indicators (When Applicable)
Clear tags that communicate whether an item is pending review, resolved, or needs additional clarity
Participation Level
Basic / Silver / Gold / Platinum (based on documentation depth submitted and ecosystem tools unlocked)
Legend Notes
Checkmark = documentation participation has been submitted for that category
Dash = not submitted (yet)
Alert icon = unresolved concern may be present
Info icon = Entity-provided context may be attached
If something is not shown, it may not have been submitted, may not apply, or may not be eligible for public display.
4) Participation Levels (What Badges Mean)
PuppyReports™ participation levels reflect documentation depth and transparency participation — not popularity.
Basic – profile entry and directory visibility.
Silver – Basic plus expanded transparency participation.
Gold – deeper documentation-backed participation and access to advanced tools.
Platinum – comprehensive participation, consistency over time, and highest ecosystem distinction.
Membership funds the platform infrastructure and tools — it does not purchase a badge.
5) Submissions, Accuracy, and Platform Integrity
PuppyReports™ is designed to encourage fact-based participation and reduce misinformation.
Submissions to the platform may include documentation, supporting materials, and structured inputs from Entities or participants. PuppyReports™ organizes these voluntary submissions into a clarity-first format to support informed decision-making.
PuppyReports™ does not certify outcomes, health, temperament, availability, suitability, or placement success.
Families must always perform independent due diligence.
🚨 Puppy Mill Watch™Flag Indicator Reports (Dogs-First Safety Notices)
PuppyReports™ includes the 🚨 Puppy Mill Watch™ Flag Indicator Reports to help protect dogs and support safer decision-making when serious concerns are voluntarily documented through structured platform forms.
This system exists to reduce misinformation and prevent social-media pile-ons by requiring direct, relevant information and enforcing strict community standards.
What may be submitted
Submissions may be made by individuals who had direct interaction with an Entity, such as through:
a placement or purchase experience
written communications
agreements, receipts, or other supporting materials
photographs or videos with clear context
third-party records submitted voluntarily by the submitting party
What is required
To protect dogs and maintain fairness:
submissions must include enough detail to be actionable
submissions must be tied to a real-world interaction or documented circumstance
we require a valid contact method for the Entity so they can be notified through proper channels
How the process works (high-level)
When a Puppy Mill Watch™ Flag Indicator Reports is submitted:
the Entity may be notified using the contact method available
structured review steps may occur inside the platform
if additional documentation is voluntarily provided, the public label may be updated, clarified, or removed
PuppyReports™ does not make legal determinations. 🚨 Puppy Mill Watch™ Flag Indicator Reports exist to surface documented concerns and support safer decision-making — not punishment.
Abuse of 🚨 Puppy Mill Watch™ Flag Indicator Reports Prevention Policy: False submissions, harassment, brigading, doxxing, or attempts to weaponize the platform can result in removal and account restriction under our Terms & Conditions.
Confidential Safety Signals (Platform Integrity & Protection Layer)
PuppyReports™ uses confidential internal indicators designed to protect dogs, families, and ethical Entities from repeated harmful patterns — including fraud, platform misuse, and chronic bad-faith behavior on either side of a placement process.
What they are
These indicators are pattern-based internal signals generated through participation history and platform integrity events, such as:
repeated disputes or platform abuse behaviors
chronic misuse patterns
repeated violations of community standards
documented inconsistency across participation submissions over time
These signals are not public “reviews,” not star ratings, and not a public scoring system.
Who can see them
Certain membership levels may have access to limited internal screening indicators designed to support safer communication and better diligence decisions.
Consent and transparency
By interacting with Entities and using the PuppyReports™ ecosystem tools, users acknowledge that certain integrity-related participation metadata may contribute to confidential platform safety signals.
These confidential signals are designed for protection, not punishment. They help prompt additional diligence — they do not instruct outcomes, deny placements, or publish public accusations.
Confidentiality:
Public sharing, reproduction, or redistribution of confidential internal platform indicators, system elements, or proprietary materials (including screenshots, extracted content, or derived representations) without the express written consent of PuppyReports™ and/or Ethical Dogs International LLC is prohibited.
Such materials constitute proprietary platform content and may be protected under copyright, trade secret, and contractual rights. Unauthorized disclosure or use may result in account restrictions, termination, and/or enforcement of applicable legal remedies under the Terms & Conditions.
6) Canine Traceback™ Microchip (Breeder-of-Origin Notification Layer)
Canine Traceback™ is a dogs-first ethical overlay designed to support safer outcomes when a dog is found, surrendered, lost, or at risk.
This system is based on breeder-of-origin voluntary enrollment.
Participation is opt-in
It is not an ownership tool
It does not replace official microchip registries
It helps support ethical next-step sequencing by giving the breeder-of-origin the opportunity to assist first when a match exists
7) Data Handling & Privacy (The 30-Day Rule)
PuppyReports™ is a transparency platform — not a public document-hosting system.
Supporting documentation files submitted to the platform are deleted within 30 days
We retain limited metadata for auditability (for example: the type of submission and the date it was submitted)
Entities may choose to display certain records publicly, but private documentation is not automatically published
We do not sell personal information.
For full details, see the Privacy Policy.
8) Disclaimers (Read Before You Adopt or Purchase)
PuppyReports™ does not sell dogs and is not part of any transaction
Listings can change; availability is never guaranteed
PuppyReports™ does not provide veterinary diagnosis or medical guarantees
We do not guarantee genetics, temperament, suitability, or future outcomes
Always request records directly, consult licensed professionals, and complete independent due diligence
Dogs are living beings. Ethical decisions require care, questions, and realistic expectations.
9) Community Standards (Do’s and Don’ts)
PuppyReports™ is built to support clarity — not harassment.
Do:
participate respectfully
share factual, relevant information
recommend great Entities (we may invite them to participate)
Don’t:
harass, defame, or brigade
post private information
attempt to misuse the platform to target individuals
Violations may result in account suspension or termination under the Terms & Conditions.
10) Global, But Grounded
PuppyReports™ is USA-based and open worldwide.
Dogs, families, and ethical responsibilities cross borders — and transparency should not stop at state or country lines.
11) Definitions
PuppyReports™ supports dogs across the real-world canine ecosystem — including purebreds and mixed breeds, puppies and adult dogs — and focuses on transparency participation rather than image, status, or perfection.
Breeder – anyone intentionally breeding and placing dogs.
Rescue / Shelter – an organization or foster network placing dogs they did not breed.
Rehomer / Foster – an individual re-placing a dog they own or steward, including foster-based placements outside organized breeding or rescue activity (non-commercial).
Entity – a breeder, rescue/shelter, or rehomer/foster using PuppyReports™ tools.
Ethical breeding (principles)
Ethical breeding is a dogs-first approach that prioritizes welfare, breed-appropriate health practices, humane care, transparent placements, and long-term responsibility.
PuppyReports™ supports ethical breeding through voluntary participation and self-submitted documentation, designed to increase clarity over time. Ethics inside PuppyReports™ is not framed as perfection — it is framed as good-faith transparency and responsible conduct so families can make informed decisions and dogs have safer outcomes.
Canine Ethics™ Breeder badges (platform meaning)
Canine Ethics™ Breeder badges reflect the depth of voluntary documentation submitted and the ecosystem tools an Entity has unlocked. Badges are not a guarantee of outcomes and are not a universal statement about quality or character.
Summary by level:
Canine Ethics™ Basic Breeder – directory listing participation, beginning documentation transparency, and establishing a foundation families can trust.
Canine Ethics™ Silver Breeder – healthy puppy transparency participation, with puppy listings enabled and Canine Traceback™ access.
Canine Ethics™ Gold Breeder – minimum breed-appropriate sire & dam health transparency participation, stronger buyer confidence, and Integrity Tools™ access for professional accountability.
Canine Ethics™ Platinum Breeder – Ethical Breeding Professionals™ committed to the strongest standards of documentation, advanced breed-appropriate health transparency, full accountability tools, and Platinum-only access to the Canine Ethics Breeder Alliance™.
Puppy mill – a breeding operation where dogs’ physical and behavioral needs are not met (such as overcrowding, unsanitary housing, overbreeding, lack of vet care, lack of socialization, or chronic violations).
12) It Takes a Village (How You Can Help)
Share PuppyReports™ so families stop guessing and start checking.
Explore:
Puppies for Sale & Adoption (free to search)
PuppyReports™ Card
Family Experiences™
Puppy Mill Watch™
Canine Traceback™ Microchip Lookup
Memberships for Breeders & Rescues
13) Contact & Support
We’re a lean, automation-first platform.
Use the Help Center / FAQs and forms for most requests. High-volume inquiries may not receive individual replies.
For urgent welfare issues, contact appropriate local authorities in your area.