📘 The PuppyReports™ Card

Before you choose, check the PuppyReports™ Card.

The PuppyReports™ Card is the dogs-first report card behind the PuppyReports™ Ethical Canine Ecosystem — designed to bring clarity, consistency, and transparency into one place.

Most listings online show a photo, a price, and marketing language.
The PuppyReports™ Card is built to show what matters before commitment — so families can compare with context, not guesswork.

✅ What Is a PuppyReports™ Card?

A PuppyReports™ Card is a comprehensive digital report card that can include key information such as:

• health and documentation signals

• policies and placement standards

• program focus and specialty purpose

• transparency indicators that help families make clearer choices

This is how the canine world moves from chaos to clarity.

Transparency Through PuppyReports™ Cards

PuppyReports™ Cards are designed to bring important facts together in one place — not rumors, not hype, not politics.

Each PuppyReports™ Card may highlight key areas of accountability such as:

🧬 Health & Documentation

Where available, a PuppyReports™ Card may include items such as:

• veterinary records and wellness documentation

• genetic testing and breed-appropriate screening documentation (OFA, CHIC, DNA panels, eye/thyroid/cardiac exams, or international equivalents)

• vaccination and preventative care disclosures (as provided)

• microchip and identity documentation signals

• submitted certifications and program documents (when applicable)

📑 Policies & Placement Standards

A PuppyReports™ Card may include standards and policies such as:

• placement terms and return-to-breeder / return-to-rescue commitments

• health guarantees (when offered)

• support commitments and buyer education practices

• transparency around delivery, pickup, and placement process expectations

🚚 Placement Reach & Program Focus

Because not all dogs are bred or placed for the same purpose, the PuppyReports™ Card may also include:

• delivery, export, or transport availability (when offered)

• registry information (AKC or regionally relevant registries when applicable)

• program emphasis signals such as:

  • companion / family placements

  • sport & performance

  • service / therapy categories

  • working disciplines (where applicable)

🔎 Purpose & Discipline Signals

PuppyReports™ is built for the full canine world — not just “pet listings.”

Depending on the listing, the PuppyReports™ Card may reflect purpose categories such as:

• companionship & therapy

• service dog disciplines

• protection & security programs

• detection and search & rescue roles

• herding, livestock guardian work

• hunting & field programs

• sport and performance development

This is why the Puppy Universe™ Marketplace by PuppyReports™ functions as a true canine search engine — built for real-world needs, not just breed browsing.

🚨 Puppy Mill Watch™

🚩❌ Flag & Indicator Signals

Some PuppyReports™ Cards may display Puppy Mill Watch™ flag indicators — a standardized system to surface risk signals, welfare concerns, and professional conduct indicators across the canine world:

• 🚩 Risk Signals & Professional Conduct Concerns

• ❌ Critical Welfare & Integrity Concerns

These indicators are part of Puppy Mill Watch™ by PuppyReports™ — designed for documented transparency, structured signals, and dogs-first decision-making.

See something. Flag it. Dogs first.

→ Learn how Puppy Mill Watch™ flag indicators work

👨‍👩‍👧 For Families

The PuppyReports™ Card is built to support confidence before commitment:

• clearer comparisons across listings

• fewer surprises after placement

• stronger long-term fit between dog and home

• more confidence that the listing aligns with your priorities

Clarity creates lifetime matches.

🏛️ For Breeders & Rescues

The PuppyReports™ Card supports ethical programs by making their standards visible:

• professionalism and program investment are easier to understand

• documentation and policies can be displayed in one place

• transparency becomes a competitive advantage

• ethical breeding professionals are no longer forced to compete with chaos