Canine Ethics™
Breeder Memberships
This is reputation infrastructure for breeders. Before families choose a puppy, they check the PuppyReports™ Card — and Canine Ethics™ membership builds the public clarity that protects dogs, buyers, and responsible breeding programs.
Before families choose, they check the PuppyReports™ Card.
Canine Ethics™ Breeder Memberships
Built for ethical breeders. Built for public clarity. Built for dogs first.
PuppyReports™ Breeder Memberships are designed to do one thing:
give families a clearer, more trustworthy way to choose a breeder — and give ethical breeders a way to prove what’s real.
Inside the PuppyReports™ Ethical Canine Ecosystem, breeders are recognized through the Canine Ethics™ Breeder Memberships — a structured, documentation-forward system that rewards transparency and responsible placement.
We meet breeders where they are today — and build upward over time.
Breeders can begin at the level they’re ready for, upload more documentation as they grow, and earn higher distinctions through real accountability.
Membership is earned — not purchased.
Each level reflects what a breeder can document and stand behind.
Why Canine Ethics Breeder Memberships by PuppyReports™ Was Built Differently
The canine world is bigger than any registry, bigger than any broker platform, and bigger than any single definition of what a “good dog” is supposed to be.
PuppyReports™ was built to serve all dogs — with dignity, transparency, and clarity — across the full range of real-world needs:
Purebreds and mixed breeds
Puppies and adult dogs
Family companions
Therapy and emotional support placements
Service and assistance placements
Working dogs and professional disciplines
Protection, security, detection, sport, and performance goals
Rare breeds, high-drive breeds, guardian breeds, and purpose-bred programs
This is what makes PuppyReports™ different: our marketplace is built for the dogs and the families that other platforms leave out — and our standards are built around the one thing that protects every dog, in every category:
Transparency backed by documentation.
In PuppyReports™, your PuppyReports™ Card becomes the first place families go to understand your program — even if they discovered you somewhere else. Social media, referrals, websites, and registries can introduce you.
But clarity is what closes the decision.
Ethical breeders win here because your work can finally be seen — not guessed, assumed, or argued about. A strong PuppyReports™ Card builds confidence, strengthens reputation, and separates ethical programs from bad actors without turning the dog world into rumor culture..
Families don’t want hype. They want confidence.
Before they choose, they check the PuppyReports™ Card.
What Breeders Get With Canine Ethics™ Breeder Membership
Canine Ethics™ Breeder Membership gives you more than a listing. It gives you a system built to convert ethical standards into confidence — and confidence into demand — through documentation, clarity, and professional tools.
With Canine Ethics™ Breeder Membership, you unlock:
PuppyReports™ Card (Your Trust Profile)
Your PuppyReports™ Card becomes your public-facing trust profile — connecting your documentation, transparency signals, and placement outcomes in one place families can understand.Listings That Carry Credibility
Your puppy and litter listings connect directly to your PuppyReports™ Card, giving families confidence that they’re not guessing who they’re dealing with.Documentation Uploads That Back Up What You Claim
If you list training, disciplines, certifications, health protocols, or standards — you can attach documentation to support it, so serious buyers can choose with clarity.Canine Ethics Directory Visibility
Be discoverable through the PuppyReports™ ecosystem — where families can search by breed, purpose, placement goals, and trust signals, not just marketing.Family Experiences™
Confirmed placement experiences can be connected to your PuppyReports™ Card, building reputation through real outcomes — not star-rating warfare.Puppy Universe™ Marketplace Tools
Promote puppies, litters, and planned placements inside a marketplace built for all dogs — not restricted categories or narrow definitions of “acceptable.”PuppyReports™ Canine Traceback™ (Silver+)
Strengthen breeder-of-origin accountability through microchip connection pathways when a dog tied to your program surfaces at risk.Integrity Tools™ (Gold+)
Gold and Platinum members unlock structured participation tools designed to protect ethical programs from smear culture and keep visibility tied to documentation and professionalism.Canine Ethics Breeder Alliance™ (Platinum Only)
Platinum members gain access to an elite breeder-to-breeder collaboration network, built for serious programs only.
This includes Platinum-only collaboration listings and planned breeding connections for:stud and dam promotion within the alliance
mentorship and professional guidance
ethical collaboration inquiries
planning support for responsible matings, artificial insemination, and program strategy
Alliance collaboration listings are visible only to Platinum members.
Which Canine Ethics™ Breeder Membership Is Perfect for You?
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![Canine Ethics™ Member]()
Canine Ethics™ Member
Perfect for breeders who want to claim their Canine Ethics Directory listing, begin building transparency through documentation, and establish a foundation families can trust.
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![Canine Ethics™ Silver Breeder]()
Canine Ethics™ Silver Breeder
Perfect for breeders focused on healthy puppy transparency, with puppy listings enabled and Canine Traceback™ access.
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![Canine Ethics™ Gold Breeder]()
Canine Ethics™ Gold Breeder
Perfect for breeders ready to demonstrate minimum breed-appropriate sire & dam health transparency, strengthen buyer confidence, and unlock Integrity Tools™ for professional accountability.
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![Canine Ethics™ Platinum Breeder]()
Canine Ethics™ Platinum Breeder
Perfect for Ethical Breeding Professionals™ committed to the strongest standards of documentation, advanced breed-appropriate health transparency, full accountability tools, and Platinum-only access to the Canine Ethics Breeder Alliance™.
